Friday, July 25, 2003

Conscious business...

An email from a West Coast writer motivated me to dig a little deeper into the role of consciousness in the workplace. For those looking for some interesting examples of where a "conscious culture" is helping to spur business competitiveness, read this.

In The New Pioneers: The Men and Women Who are Transforming the Workplace and the Marketplace, Thomas Petzinger, Jr., discusses the pieces of a powerful revolution currently reshaping the face of American business.

Petzinger, the long time writer of the Wall Street Journal column, The Front Lines, draws his conclusions from corporate case studies of companies in more than forty cities in thirty states and worldwide. The highlighted workplaces demonstrate environments in which motivated people choose to work.

The new sense of personal control, according to Petzinger, “bred a culture of innovation in every corner of the plant. It reveals the creative power of human interaction. It suggests that efficiency is intrinsic; that people are naturally productive; that when inspired with vision, equipped with the right tools, and guided by information about their performance, people will build on each other’s actions to a more efficient result than any single brain could design.”

This is powerful stuff!

No comments:

Friends' Blogs