Thursday, January 29, 2004

Mystical capitalism...

Did you see this one?

The Los Angeles Kabbalah Centre is enjoying soaring income due to Jewish mysticism's recent embrace by pop celebrities (e.g., Madonna, Britney Spears). Kabbalah bottled water (which has supposedly absorbed the energy of the Torah by osmosis from being in the same room with it and which "changes you on a molecular level," said a Centre employee) costs $3.50, and red string bracelets, which supposedly ward off negative spirits (which Jewish traditionalists say is an appalling oversimplification of their purpose) cost $26 to $36.

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